In recent years higher education institutions and governments in developing nations have followed their counterparts in developed countries in adopting quality assurance to enhance the quality of education provided. This according to Kotler (1985) is because the universities have seen the provision of higher education to become a product and have been driven by competition to examine the quality of their services, to redefine their product and to measure customer satisfaction in ways that are familiar to service marketing specialists. With the issuance of Presidential Charter to the University of Professional Studies in 2008 conferring on it the status of a fully-fledged public university in Ghana, the management realized that the institution’s long- term survival depends on how good its services are and that quality sets one university apart from the rest. Consequently various quality assurance policies, initiatives and action lines were developed to improve the quality of education and other services it provides such that the primary responsibility of quality assurance lies with the institution itself. After years of implementing these initiatives, the paper felt that the time had come to take a moment to analyse the progress or impact these initiatives have had on the quality of education provided by the University